by Heather Mansfield · McGraw Hill · tapa dura · ISBN 9780071770811
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«Social Media for Social Good: A How-to Guide for Nonprofits» is Heather Mansfield's practical guide in hardback (288 pages, in English).
Explains how to leverage Facebook, Twitter and LinkedIn to spread a cause and raise funds in non-profit organisations. Includes guidelines for building an online presence, growing the mailing list, launching mobile campaigns and integrating web, blog and social networks into a communication and fundraising strategy, with instructions for measuring results.
First edition published by McGraw Hill, within the BUSINESS BOOKS series. The work brings together more than a hundred recommended practices based on the author's experience in non-profit communication.
Aimed at staff and volunteers of non-profit organisations who manage communication and fundraising campaigns on social networks.
