by Wiley · For Dummies · tapa blanda · ISBN 9780470664742
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«Retention Email Marketing For Dummies» is Wiley's practical email marketing guide, published by For Dummies in paperback (48 pages, in English).
Practical guide focused on retention email marketing: explains how to design campaigns to retain customers, increase their loyalty, and drive profitable sales through email. Starts with the fundamentals and moves to techniques for segmenting, optimizing messages, and measuring results, with loyalty examples.
Published in 2010; limited Emailvision edition with promotional logo on the cover. ISBN 9780470664742.
Aimed at marketing professionals and business managers looking to improve customer retention through email campaigns.
