by Herbert Lloyd, Peter Lloyd · ISBN 9789722318587
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«Relações públicas» is the essay by Herbert Lloyd and Peter Lloyd on public relations, published by Editorial Presença in 1988 (178 pages, in Portuguese).
A work in the business field that addresses public relations as a set of communication techniques aimed at company development. It sets out principles and methods for organisations to manage their image and maintain effective communication with their various publics.
Subtitle on cover: «As técnicas de comunicação no desenvolvimento da empresa». The book belongs to the Biblioteca de Gestão Moderna collection.
Recommended for communication professionals, managers and business management students interested in public relations.
