by Octavio Isaac Rojas Orduña · ESIC Editorial · tapa blanda · ISBN 9788473568777
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«Relaciones públicas: La eficacia de la influencia» is the public relations handbook by Octavio Isaac Rojas Orduña, published by ESIC Editorial, in paperback.
It starts from the premise that every organization must communicate ethically and effectively with its audiences. It explains campaign design, media relations, press releases, video news releases and spokespersons, and covers digital 2.0 communication, hiring agencies and evaluating results.
Third revised and updated edition (2012). 660 pages. Part of the Business Professional Books collection.
Aimed at communication students and professionals, as well as SMEs, NGOs and entrepreneurs who want to communicate with their audiences.
