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Publicidade
by Joaquim Amândio da Conceição Caetano, Carlos Manuel Silva e Humberto Marques · Escolar Editora · tapa blanda · 432 pages
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Pages: 432 pagesAuthor: Joaquim Amândio da Conceição Caetano, Carlos Manuel Silva e Humberto MarquesPublisher: Escolar EditoraFormat: tapa blandaLanguage: ptRelease date: 1/1/2011ISBN: ISBN 9789725923023
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Synopsis of Publicidade
Este libro, titulado 'Publicidade', explora la especificidad y complejidad del marketing y la publicidad. Dirigido a estudiantes, anunciantes y profesionales relacionados, explica los orígenes, la importancia y los mecanismos de la publicidad, situándola en un contexto social. Además, proporciona información para desenvolverse de forma segura y responsable en el mundo de la publicidad.
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