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Profitable Customers
by Charles Wilson · Kogan Page Ltd · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Charles WilsonPublisher: Kogan Page LtdFormat: tapa blandaLanguage: enRelease date: 1/12/1998ISBN: ISBN 9780749428259
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Synopsis of Profitable Customers
Este libro es una guía para ayudar a las empresas a maximizar sus beneficios identificando a sus clientes más rentables. Se centra en un enfoque único para gestionar la base de clientes, destacando la importancia de la toma de decisiones por parte de los gerentes. Esta edición actualizada ofrece ejemplos de nuevas tecnologías para gestionar la base de clientes, examina las formas de reducir los costes de servicio al cliente e identifica cómo desarrollar relaciones exitosas entre cliente y proveedor. Ideal para profesionales y estudiantes del área de negocios y economía.
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About the author
Charles Wilson
Charles Wilson was a Canadian businessman and politician.
1808–187799 titles published
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