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Product placement

by Yolanda Yustas, Camille-Coralie Bouton · · tapa blanda · 120 pages

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Pages: 120 pagesAuthor: Yolanda Yustas, Camille-Coralie BoutonPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: es-ESRelease date: 28/2/2012ISBN: ISBN 9788436826296

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Synopsis of Product placement

Este libro explora el product placement y su eficacia en la publicidad. Analiza cómo la colocación estratégica de productos en medios como películas y programas de televisión puede influir en las decisiones de los consumidores. Con 120 páginas, ofrece una visión concisa de las estrategias publicitarias y su impacto en el mercado.

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