by Yolanda Yustas, Camille-Coralie Bouton · tapa blanda · ISBN 9788436826296
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«Product placement» is the essay on advertising by Yolanda Yustas and Camille-Coralie Bouton, published by Ediciones Pirámide in paperback (120 pages).
It analyses product placement as an advertising resource: the strategic placement of brands and products in films and television programmes. It examines its effectiveness, how it influences consumer purchasing decisions and its market impact, with a concise view of current advertising strategies.
Published in 2012, it belongs to the Empresa y Gestión collection of Ediciones Pirámide, within the Business and Economics category.
For marketing and advertising professionals and communication students interested in product placement and its commercial effectiveness.
