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Principios de marketing
by Geoffrey Randall · Ediciones Paraninfo, S.A · tapa blanda · 384 pages
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Pages: 384 pagesAuthor: Geoffrey RandallPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 1/7/2003ISBN: ISBN 9788497322348
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Synopsis of Principios de marketing
Este libro, 'Principios de Marketing', ofrece un análisis actualizado y conciso del marketing en la práctica. En él, se responden preguntas clave sobre el marketing en el siglo XXI, como el análisis de mercados y competencia, el posicionamiento de marca y la creación de un plan de marketing estratégico. Además, se explica cómo aplicar las técnicas del marketing a los mercados de consumo, industriales, de servicios y de empresa a empresa. Ideal para estudiantes y profesionales del área.
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About the author
Geoffrey Randall
Discover second-hand books by Geoffrey Randall.
Born in 193829 titles published
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