by Luis Lara, Jorge Mas · Libros de Cabecera · ISBN 9788401059339
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«Por qué unas ópticas venden y otras no en la era digital» is the business essay by Luis Lara and Jorge Mas, published by Libros de Cabecera.
A business work that examines why some opticians sell more than others in the digital context. Based on the principles of 'new retail', the authors analyse strategies for adapting the business to new consumer demands and improving commercial results amid full digital transformation.
Published in 2020, it falls under Business and Economics and carries the subtitle «claves del éxito del new retail». Text in Spanish.
Intended for professionals and owners of optical practices who need to update their commercial strategies in the new digital landscape.
