by Dimas Gimeno, Luis Lara · LID EDITORIAL · tapa blanda · ISBN 9788418757020
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«Retail Reset» is the essay by Dimas Gimeno and Luis Lara on retail, published by LID Editorial in paperback (248 pages, in Spanish).
It analyses the paradigm shift in commercial distribution and argues that physical stores are the key to the future. It proposes a plan based on phygital integration, emotional connection with the customer and the 8Cs of connected commerce, and includes real cases, a roadmap, a manifesto with 120 tips and a glossary with 100 terms.
It belongs to the Acción Empresarial collection of LID Editorial and was published on 9 November 2021.
For retail executives and professionals seeking keys to the transformation of physical stores.
