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Second life
Retail Reset
by Dimas Gimeno, Luis Lara · LID EDITORIAL · tapa blanda · 248 pages
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Pages: 248 pagesAuthor: Dimas Gimeno, Luis LaraPublisher: LID EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 9/11/2021ISBN: ISBN 9788418757020
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Synopsis of Retail Reset
En 'Retail Reset', Dimas Gimeno y Luis Lara ofrecen una visión práctica y esperanzadora sobre cómo el cambio de paradigma impactará en la vida del consumidor. Exploran cómo trabajar las 8C del comercio conectado (cliente, comunidad, contenido, customización, conveniencia, curación, cultura y circularidad) para revitalizar el consumo y asegurar que los clientes elijan las tiendas físicas. El libro incluye una hoja de ruta para la transformación, estudios de casos reales, un manifiesto con 120 consejos y un glosario con 100 términos clave para el proceso de cambio en el sector minorista.
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