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Os Códigos da Publicidade
Os Códigos da Publicidade
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Negocios y Economía

Os Códigos da Publicidade

by Sut Jhally, Ângela Maria Moreira · Edições Asa · tapa blanda · 290 pages

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Pages: 290 pagesAuthor: Sut Jhally, Ângela Maria MoreiraPublisher: Edições AsaFormat: tapa blandaLanguage: ptRelease date: 1/4/1995ISBN: ISBN 9789724112091

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Synopsis of Os Códigos da Publicidade

Este libro, titulado 'Os Códigos da Publicidade', explora el fetichismo y la economía política del significado en la sociedad de consumo. Escrito por Sut Jhally y Ângela Maria Moreira, el libro analiza en profundidad los códigos presentes en la publicidad y su impacto en la sociedad. Publicado por Edições Asa en portugués, cuenta con 290 páginas y ofrece una visión crítica sobre el mundo de la publicidad.



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About the author

Sut Jhally

Sut Jhally

Sut Jhally is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of more than 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.

Born in 195515 titles published
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