by Joan Elias · Gestión 2000 · tapa blanda · ISBN 9788480880206
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«Organización Atenta» is the business management manual by Joan Elías Monclús, published by Gestión 2000 in paperback (173 pages, in Spanish).
It analyzes the role of contact staff in service companies: capable and motivated people who are close to the customer. Organized in six parts, it addresses the usual problems of customer service, proposes practical solutions, and closes with a dictionary of key concepts.
Special edition by MRW, published in December 1998.
Aimed at those who deal directly with customers and at managers of service companies seeking to train and motivate their staff.
