by Roger Fisher, Danny Ertel · GESTION 2000 · tapa dura · ISBN 9788480887199
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«Obtenga el sí en la práctica» is the negotiation guide by Roger Fisher and Danny Ertel, published by Gestión 2000 in hardback (210 pages, in Spanish).
It explains how to prepare a negotiation methodically in any situation, with practical cases, charts and worksheets to design a personalised strategy and reach beneficial agreements.
Second edition, published in 2001. Companion work to the negotiation classic 'Getting to Yes', translated into Spanish.
Aimed at executives, professionals and business management readers interested in better preparing their negotiations and reaching beneficial agreements.
Roger Fisher is an American guitarist primarily known as one of the founding members of the band Heart. His tenure lasted from 1967 until 1980. In 2013 Fisher was inducted into the Rock and Roll Hall of Fame as a member of Heart.
