by Peter Günter Lang · Books on Demand GmbH · tapa blanda · ISBN 9783839125656
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«Neukundengewinnung durch Website- und Suchmaschinenoptimierung» is the study by Peter Günter Lang, published by Books on Demand GmbH in paperback with 206 pages in German.
It analyses the iROI strategy of Sanjay Sauldie, which combines technical web optimisation and search engine positioning to acquire customers, and examines its seven steps through a practical case study.
The work originates from a university thesis (Diplomarbeit) presented in 2010 at Hochschule Fulda, Department of Economics, specialising in Marketing.
For web developers and marketing or decision-making professionals interested in improving customer acquisition through SEO.
