by Borislav Petrunov · Wydawnictwo Nasza Wiedza · tapa blanda · ISBN 9786208959500
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«Motywy leżące u podstaw zaangażowania w modę» is the essay by Borislav Petrunov, published by Wydawnictwo Nasza Wiedza in paperback (in Polish).
The book studies the psychological and social motivations that drive interest in and participation in fashion. It analyses how self-esteem and normative peer influence shape purchasing decisions, aesthetic preferences, and the relationship between personal identity and industry trends.
The work has 112 pages and was published in 2025. The full title is «Motywy leżące u podstaw zaangażowania w modę: Przypadek poczucia własnej wartości i wpływu normatywnego».
For students, marketing professionals, and psychologists interested in consumer behaviour.
Tapa dura
Tapa dura
