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Mobile Marketing
4.3
Negocios y EconomíaISBN | 9783954250967
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Product details
Pages: 266 pages
Author: Tom Scheffel, Sascha Kirchner
Publisher: disserta Verlag
ISBN: 9783954250967
Format: tapa blanda
Language: de
Release date: 27/11/2012
ISBN: 9783954250967
Synopsis of Mobile Marketing
Este libro, escrito por Tom Scheffel y Sascha Kirchner, explora las herramientas de marketing móvil y su idoneidad para la adquisición y fidelización de clientes. Analiza cómo la comunicación móvil se ha adaptado a la creciente movilidad y flexibilidad de la sociedad actual, convirtiéndose en un medio esencial para las empresas. Se examinan diversas estrategias de marketing móvil y su impacto en el panorama empresarial actual.
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