Unknown · ISBN 9789722013574
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«Mercator: teoria e prática do marketing» is a marketing manual published in 1996, with 644 pages, in Brazilian Portuguese.
A reference work in the field of Business and Economics that examines the theory and practice of marketing, presenting a comprehensive view of the discipline. Aimed at students and professionals, it covers the essential concepts and applications for understanding and practising marketing.
Aimed at marketing students and professionals seeking a comprehensive reference work on the theory and practice of the discipline.
