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ISBN: 9780470124178
En 'Marketing to the Social Web', Larry Weber explica cómo las comunidades de clientes digitales construyen tu negocio. Este libro es una guía para que los profesionales del marketing comprendan cómo involucrar a los clientes, construir comunidades y maximizar las ganancias en el entorno digital actual. Weber presenta herramientas y plataformas para obtener resultados inmediatos y crecimiento, destacando la importancia de fomentar la participación en redes sociales donde el diálogo con y entre clientes pueda prosperar.
Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston. He has been CEO of both mid-and large-scale companies, and has founded several other public relations and interactive marketing agencies including The Weber Group, ThunderHouse and W2. His clients have included AT&T, Boston Scientific, Coca-Cola, Deere, General Electric, General Motors, IBM, Kaiser Permanente, Lotus, Microsoft, Panasonic, SAP, and Verizon Wireless.
