Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

Synopsis of Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click

«Sticks and Stones» is Larry Weber's essay on digital reputation, published by John Wiley & Sons Ltd in hardback (240 pages, in English).

Larry Weber explains how the Internet has changed the creation and destruction of corporate reputation and proposes managing online reputation capital: monitoring public perception, setting priorities, engaging customers and communities, and responding to rumours and crises. It includes examples of good and bad practice.

Published in 2009. Larry Weber is founder of the public relations agency Weber Shandwick and author of 'Marketing to the Social Web'.

Aimed at executives, entrepreneurs and marketing and communications professionals seeking to protect their reputation on the Internet.