by Peter M Chisnall · McGraw-Hill Education / Europe, Middle East & Africa · tapa blanda · ISBN 9780077097516
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«Marketing Research» is a market research manual by Peter Chisnall, published by McGraw-Hill Education in paperback (496 pages, in English).
University textbook introducing the essential concepts of commercial research with a qualitative approach. It explains the use of statistical packages such as SPSS and computerised research techniques, including the internet and email. It presents case studies, key terms, study questions and chapter summaries.
The sixth edition of «Marketing Research» was published on 16 February 2001 by McGraw-Hill Education / Europe, Middle East & Africa.
Intended for university students of marketing and business, and for professionals wishing to start out in commercial research.
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