by Marià Moreno Martínez, Mauricio Oppenheimer Margounato · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479788254
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«Marketing para seres humanos» is the marketing essay by Marià Moreno Martínez and Mauricio Oppenheimer Margounato in paperback (272 pages, in Spanish).
The book argues that relationships between companies and consumers are changing and proposes people-centred marketing. It defends transparency and honesty as the basis of sustainable communities and analyses the roles of consumers, managers, employees, shareholders and suppliers to humanise the economy.
Subtitled «Una esperanza ética». First edition published in June 2007 by Ediciones Díaz de Santos.
A read for marketing professionals, managers and people interested in humanising economic relationships.
