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Marketing mobile
by Florence Jacob, Fabien Liénard · Dunod · tapa blanda · 209 pages
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Pages: 209 pagesAuthor: Florence Jacob, Fabien LiénardPublisher: DunodFormat: tapa blandaLanguage: fr-FRRelease date: 14/10/2009ISBN: ISBN 9782100530458
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Synopsis of Marketing mobile
Este libro explora las estrategias de marketing móvil para conquistar y fidelizar clientes. Analiza cómo el teléfono móvil se ha convertido en una herramienta esencial para llegar a los clientes de manera rápida y efectiva. Se examinan las soluciones de marketing móvil disponibles, incluyendo la identificación de actores, la caracterización de usuarios, el desarrollo de sitios web móviles y la explotación del m-commerce. Además, se destaca la importancia de integrar el móvil en las estrategias de comunicación global para un desarrollo exitoso.
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