by Manon Struck-Pacyna · AV Akademikerverlag · tapa blanda · ISBN 9783639408973
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«Marketing für Kinderlebensmittel» is the marketing essay by Manon Struck-Pacyna, published by AV Akademikerverlag in paperback (136 pages, in German).
Consumer behaviour is shaped from childhood; understanding children's cognitive development helps to see how they perceive, learn and choose foods. The book analyses the strategies of the food industry and presents qualitative research with kindergarten children to promote nutritious eating.
The work bears the subtitle «Kindliche Wahrnehmung als Basis des Lebensmittelmarketings» and was published on 11 May 2012.
Aimed at marketing professionals, economics students and readers interested in child behaviour and nutrition.
