Marketing estratégico

Synopsis of Marketing estratégico

The book 'Strategic Marketing' by David W. Cravens and Nigel Piercy, is a work that explores the essential concepts and processes to achieve a competitive advantage in the business world. This manual teaches how to analyze the components of an effective marketing strategy, including customer service, technology, consumer relations, pricing, and the global economy. Through case studies of real companies, both nationally and internationally, the book shows how to create and implement successful strategies to solve business problems. This edition provides the necessary experience in decision-making to succeed in today's business environment.