by Noelia López Benito · Sintesis · tapa blanda · ISBN 9788497561198
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«Marketing en restauración» is the marketing manual for hospitality by Noelia López Benito, published by Síntesis in paperback (272 pages, in Spanish).
Practical manual aimed at students of vocational training cycles in catering. It presents marketing techniques applied to the sector, oriented towards developing commercial actions, conveying the company's image and designing and marketing gastronomic offers, with the aim of preparing the student for their professional occupation.
It belongs to the collection «Ciclos Formativos. FP grado medio. Hostelería y Turismo», with number 1012019. Published in September 2003, it is the first edition.
Intended for vocational training students in catering and hospitality, as well as for those starting out in the management of catering businesses.
