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Marketing en los nuevos tiempos
by AA. VV. · Deusto · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: AA. VV.Publisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/11/2007ISBN: ISBN 9788423425969
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Synopsis of Marketing en los nuevos tiempos
Este libro es una selección de artículos que ofrecen una amplia perspectiva sobre enfoques, visiones y maneras de interpretar y aplicar el marketing en la actualidad. Los artículos incluidos abarcan temas como la dirección de marketing en tiempos de cambio, el e-marketing, las estrategias de clientes, las comunidades de marca, la publicidad online, el marketing social, el marketing experiencial, el marketing relacional, el marketing infantil, la gestión de relaciones con clientes (CRM) y el marketing en tiempo real. Una obra esencial para comprender la evolución y las nuevas tendencias del marketing.
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