Marketing do livro: materiais para uma sociologia do editor português

Synopsis of Marketing do livro: materiais para uma sociologia do editor português

This work by Jorge M. Martins offers a deep analysis of the publishing market in Portugal, serving as an essential sociological study to understand the dynamics of book publishing in the country. With a technical and reflective approach, the author explores the marketing mechanisms and structures that shaped the Portuguese publishing industry at the end of the 20th century.