by José Luis del Olmo Arriaga · Ediciones Internacionales Universitarias · tapa blanda · ISBN 9788484691631
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«Marketing de la moda» is the essay on marketing and fashion by José Luis del Olmo Arriaga, published by Ediciones Internacionales Universitarias in paperback.
It analyses the fashion sector in Spain and its economic weight, with a long tradition and an already consolidated industry. It applies marketing tools to the study of the market: competitive environment, segmentation, positioning and purchasing habits of the distribution channel, factors that determine the success of designers and companies.
It belongs to the Yumelia collection and consists of 220 pages in Spanish. First edition published on 19 October 2005.
Intended for fashion students and industry professionals seeking an applied view of marketing in the industry.
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