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Marketing de hoteles y restaurantes
by Melvyn Greene · Deusto · tapa blanda · 352 pages
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Pages: 352 pagesAuthor: Melvyn GreenePublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1988ISBN: ISBN 9788423407255
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Synopsis of Marketing de hoteles y restaurantes
Este libro ofrece un enfoque sistemático para aumentar las ventas en hoteles y restaurantes. Publicado en 1988, aborda estrategias de marketing específicas para el sector de la hostelería, proporcionando herramientas y técnicas para mejorar la gestión y promoción de estos negocios. Es una guía útil para profesionales y estudiantes interesados en el marketing dentro de la industria hotelera y de la restauración.
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