by Fernando Maciá Domene, Javier Gosende Grela · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441528864
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«Marketing con redes sociales» is the digital marketing guide by Fernando Maciá Domene and Javier Gosende Grela (Anaya, paperback, 304 pp., Spanish).
It analyses how social networks transform companies' digital presence: conversation monitoring, complaint management and fostering positive opinion. It includes practical case studies of social media strategies in large companies and SMEs, with platforms such as Facebook, Twitter, LinkedIn or YouTube.
It belongs to the Anaya Multimedia Practical Guides collection and was published on 21 February 2011.
Aimed at marketing professionals, communications managers and SMEs that want to leverage social networks to improve their brand presence.
