Marketing 9/e

Synopsis of Marketing 9/e

«Marketing 9/e» is the marketing textbook by Kerin Roger, Hartley Steven and Rudelius William, published by McGraw-Hill in paperback.

Marketing textbook for business and economics studies: develops the fundamentals of the discipline and its practical application in the company. The edition includes complementary active learning resources, such as the handbook and the simulation of marketing experiences.

Corresponds to the 9th edition (9/e) of the work, published on 30 September 2013. The cover includes the resources Experience Learning Handbook and Experience Learning Simulation.

Aimed at university students of marketing, business administration and economics, as well as professionals who need an updated reference work.