by Gordon J. Bolt · Tapa dura · ISBN 9781850913436
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«Market and Sales Forecasting: A Total Approach» is the business essay by Gordon J. Bolt, published by Kogan Page in 1987.
Technical essay examining market and sales forecasting as a business planning tool; it sets out methods and techniques for anticipating demand and underpinning commercial strategy from an integrated perspective.
Second revised edition, published in London in 1987; 348 pages, text in English. A work within the field of marketing research and sales forecasting.
Recommended for marketing, economics and business management professionals and students seeking to underpin their decisions with commercial forecasting techniques.
