by Mariona Escala · Editorial Mila Haru · tapa blanda · ISBN 9788412601046
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«Marca personal veterinaria» is the personal branding manual by Mariona Escala, published by Editorial Mila Haru in paperback (218 pages, in Spanish).
It explains how veterinarians, with no previous experience, can work on their personal brand online and manage their professional image. It proposes a step-by-step journey to stand out, promote services and even sell online, with the aim of advancing a career or business and positioning oneself as a reference with a voice of one's own in the profession.
First edition published on 15 December 2022. The book's subtitle is «Cómo empezar a trabajar tu marca personal en internet para posicionarte como veterinario referente».
Aimed at veterinarians and managers of clinics or businesses in the sector seeking to improve their digital positioning and gain professional visibility.
