by Felicity Gray · Independently published · tapa blanda · ISBN 9798683972714
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Manuale di Copywriting Persuasivo» is the copywriting manual by Felicity Gray, published by Independently published in paperback (180 pages, in Italian).
Practical guide on persuasive copywriting to create texts and headlines aimed at getting the reader to take action. It covers creative writing, styles and tones for social media, websites, landing pages and email campaigns, and explains how to use Cialdini's principles of persuasion, SEO copywriting, storytelling and editorial planning to increase conversion.
Published on 8 September 2020. Includes more than ten creativity exercises to put the explained techniques into practice.
Aimed at both novices and copywriting professionals looking to update their techniques in digital campaigns.
Tapa dura
