
by José Daniel Barquero Cabrero, Mario Barquero Cabrero · Gestión 2000 · tapa blanda · ISBN 9788480889049
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This manual offers a comprehensive overview of public relations, advertising, and communication, directed and coordinated by José Daniel Barquero Cabrero and Mario Barquero Cabrero. With the institutional support of the European Higher Council of Doctors Honoris Causa, Public Relations Section, the book includes bibliographic references and covers essential topics for professionals and students in the area.

José Daniel Barquero Cabrero is a born Spanish businessman and university teacher.