by José Daniel Barquero Cabrero, Mario Barquero Cabrero · Porto Editora · ISBN 9789720060402
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«O Livro de Ouro das Relações Públicas» is the essay by José Daniel Barquero Cabrero and Mario Barquero Cabrero (Porto Editora, 2007, 240 pp., in Portuguese).
It explains what public relations are and their importance in business management, and why they are indispensable for the success and overall development of companies. It offers a scientific method for research. It analyses theoretical aspects in a practical way, aimed at technicians and those wishing to broaden their knowledge.
This is the third edition, translated by Abílio da Fonseca.
José Daniel Barquero Cabrero is a born Spanish businessman and university teacher.
