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Manual de planificación de medios
4.6
Negocios y EconomíaISBN | 9788473563550
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Product details
Pages: 492 pages
Author: María Ángeles González Lobo, Enrique Carrero López
Publisher: ESIC EDITORIAL
ISBN: 9788473563550
Format: tapa blanda
Language: es-ES
Release date: 1/1/2001
ISBN: 9788473563550
Synopsis of Manual de planificación de medios
Este manual ofrece una guía completa sobre la planificación de medios, abordando todo lo necesario para llevar a cabo una planificación eficaz. Escrito por María Ángeles González Lobo y Enrique Carrero López, el libro es ideal para estudiantes y profesionales del marketing y la publicidad que buscan profundizar en la materia. Incluye información actualizada y revisada, con un enfoque práctico y accesible.
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