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Manual de Planificación de Medios
by María Ángeles González Lobo, Enrique Carrero López · ESIC EDITORIAL · tapa blanda · 598 pages
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Pages: 598 pagesAuthor: María Ángeles González Lobo, Enrique Carrero LópezPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESISBN: ISBN 9788473562096
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Synopsis of Manual de Planificación de Medios
El 'Manual de Planificación de Medios' es una guía exhaustiva para profesionales y estudiantes del mundo de la publicidad. Esta segunda edición revisada y ampliada ofrece una visión detallada de las estrategias y herramientas necesarias para la planificación efectiva de medios publicitarios. Dirigido a directores, planificadores y compradores de medios, así como a estudiantes, este libro proporciona una base sólida para comprender y aplicar los principios de la planificación de medios en el entorno actual.
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