by María Ángeles González Lobo, Enrique Carrero López · ESIC EDITORIAL · tapa blanda · ISBN 9788473562096
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The 'Media Planning Manual' is a comprehensive guide for professionals and students in the world of advertising. This second revised and expanded edition offers a detailed view of the strategies and tools necessary for the effective planning of advertising media. Aimed at directors, planners and media buyers, as well as students, this book provides a solid foundation for understanding and applying the principles of media planning in today's environment.
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