by Bernard Chapelet, Cataldo Mangione · Editions d'Organisation · tapa blanda · ISBN 9782708117556
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«Le lancement d'un produit nouveau» is the marketing manual by Bernard Chapelet and Cataldo Mangione, published by Editions d'Organisation in paperback.
A guide aimed at marketing professionals that addresses the mission of those who must launch a new product. It proposes a practical methodology with tools and rules oriented to increasing the chances of success in the commercial launch.
The book consists of 240 pages and is written in French; it was published in 1994.
A work intended for marketing professionals and for business and economics students interested in product launches.
