by Claire Gallic, Rémy Marrone · Dunod · tapa blanda · ISBN 9782100814473
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«Le grand livre du marketing digital» is the digital marketing handbook by Claire Gallic and Rémy Marrone, published by Dunod in paperback, in French.
The book analyses the impact of digital on the economy and society and offers keys to applying it: fundamentals and trends, website creation, search engine positioning, metrics, social media, online advertising, sponsored links and influencer marketing, as well as the environmental footprint and ethical and inclusive practices.
The book corresponds to the second edition, published on 14 October 2020, with a foreword by Renaud Montin.
Suitable for marketing students and professionals seeking to understand the digital ecosystem and apply its strategies.
