by Al Ries, Laura Ries · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788448126797
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The 22 Immutable Laws of Branding is a book written by Al Ries and Laura Ries that explores the fundamental principles for building a successful global brand. The book offers a practical guide on how to turn a product or service into a recognized brand, addressing topics such as leadership, differentiation, and consistency. With clear examples and strategies, this book is a valuable tool for marketing professionals and entrepreneurs looking to stand out in the market.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
