L'argent n'a pas d'idées, seules les idées font de l'argent

Synopsis of L'argent n'a pas d'idées, seules les idées font de l'argent

«L'argent n'a pas d'idées, seules les idées font de l'argent» is an essay by Jacques Séguéla in paperback (117 pages, in French).

The advertiser Jacques Séguéla condenses his vision into ten commandments on creation: to create is to take risks, to wage war, to think backwards, to accept error, to evangelise and to conquer. He compares ideas to spermatozoa: there are millions, but only one crosses the barriers and survives. His thesis: money has no ideas; it is ideas that generate wealth.

The work belongs to the Point Virgule collection from Seuil, within the business and economics category.

A work intended for readers interested in creativity, advertising and the role of ideas in the economy.