by Jacques Séguéla · Plon · tapa blanda · ISBN 9782259215985
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«Le pouvoir dans la peau» is the political essay by Jacques Séguéla on power, published by Plon in paperback (237 pages, in French).
French advertising expert Jacques Séguéla reviews his work with around fifteen candidates who won presidential elections worldwide. He describes campaigns such as those of Barack Obama, Lula, Dilma Rousseff and David Cameron, and analyses the role of advisers, media, polls and the internet in the conquest of power.
The paperback edition was published on 6 October 2011. The author, a leading figure in French advertising, took part in campaigns such as those of François Mitterrand.
Recommended for readers interested in political communication, electoral strategies and the role of the media.
