by Jacques Séguéla · Tapa blanda · ISBN 9782080646989
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«Fils de pub» is the essay on advertising by Jacques Séguéla, published by Flammarion in paperback (296 pages, in French).
French advertising executive Jacques Séguéla shows the advertising business from the inside: how campaigns are born, what strategies and challenges advertisers face, and how commercial messages come to influence society. The author combines his professional experience with a reflection on communication, the media and contemporary culture.
The work was published in 1983 and includes an index.
For advertising professionals, communication students, and readers interested in the media and consumer society.
