Lanzamiento de productos y servicios

Synopsis of Lanzamiento de productos y servicios

«Lanzamiento de productos y servicios» is the practical handbook by Enrique García Prado, published by Paraninfo in paperback (176 pages, in Spanish).

Handbook for the Product and Service Launch module of the Higher Cycle in Marketing and Advertising. It explains the complete process: business idea, market analysis, sales pitch, presentation to the sales network, promotional actions, scheduling, budget and control. Includes diagrams, examples, activities and practical cases.

This is the first edition, published in May 2019 within the Commerce and Marketing collection. Enrique García Prado holds a law degree and is a teacher with experience in vocational training.

Aimed at students of the Higher Cycle in Marketing and Advertising and at working professionals who want to update their knowledge.