La marca. Dal prodotto al mercato, dal mercato alla società

Synopsis of La marca. Dal prodotto al mercato, dal mercato alla società

This book, written by Andrea Semprini, is a fundamental work within the 'Comunicazione. Teorie e tecniche' collection by Lupetti. The author explores the evolution of the brand concept, analyzing its transition from the product to the market and, finally, its impact and role within contemporary society. The work offers a deep insight into marketing and communication strategies, making it an essential resource for students and professionals interested in understanding the complexity of brand management in today's environment.