by Josep-Francesc Valls · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476158203
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This book explores in depth the brand image of countries, analyzing how it is built and how it influences various fields. Written by Josep-Francesc Valls, the book offers a detailed view of brand image management at the national level, with examples and practical cases. Published by McGraw-Hill, it is a reference work for students and marketing and communication professionals.
