by Thomas H. Davenport, John C. Beck · Ediciones Paidós · tapa blanda · ISBN 9788449312243
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In 'The Attention Economy', Thomas Davenport and John Beck explore how attention has become a valuable resource in today's business world. In an environment where information is abundant, capturing and maintaining the attention of employees, consumers, and shareholders is crucial. The authors analyze how companies can effectively manage attention to overcome the deficits that threaten modern work, offering insights into evaluation, psychological management, the use of technologies, and lessons from other sectors such as advertising. This book offers new light on key business areas such as e-commerce, organizational leadership, and strategy.
