by P. Rataud · Deusto · tapa dura · ISBN 9788423408054
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«La alquimia de la venta» is a practical guide to sales techniques by P. Rataud, published by Deusto in 1990 in hardback, in Spanish.
Manual for sales professionals who want to work in an orderly way and improve results. It explains each phase: preparation of the visit, analysis of the sector and the clientele, planning, prospecting, prior appointment, first contact, argumentation, objections, closing and consolidation.
Published on 17 October 1990 by Ediciones Deusto in Bilbao, it falls within the business and economics category. ISBN 9788423408054.
For salespeople and sales representatives who want to structure their daily work and improve their effectiveness at each stage of the sale.
