by James C Abegglen, George Stalk · Basic Books · tapa blanda · ISBN 9780465037124
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Kaisha Japanese Corp is a comprehensive analysis of Japanese business methods and competitive strategies. Written by experts in the field, this book offers a deep insight into how Japanese companies have achieved success in the global market. It focuses on how marketing strategy, money management, and personnel management, rather than management style, make the Japanese the world pace-setters.
